:: PURLs

You've made the effort to send your customers a unique print or email communication showing you care about their needs and preferences. Now imagine that you can close the circle — and the sale — at an equally unique Web landing page, or Personalized URL (P’URL). P’URLs allow for a welcoming customer experience, high customer satisfaction, and campaign consistency.

Key Marketing Solutions will create P’URLs for everyone on your marketing list that are not only personalized with their name and preferences, but also continue the look-and-feel of your integrated campaign. The P’URL is where you have the opportunity to interact with your potential customers and learn more about their wants and needs. We can include promotional offers, incentives and – most importantly – a format to ask them questions to better cater to what they are looking for in a product or service.  The customized web page can also provide the opportunity for you to follow up with an e-mail or sales call.

Benefits of P’URLs include:

• Instant traffic and user behavior data
• Answers to questions are captured in a centralized database
• Information collected can be used to generate reports and customize additional communications
• Leads are forwarded directly to Sales team
• Customer relationships are strengthened
• Cost-effective for greater return on investment (ROI)